Infographics are ideal pieces of content to help nurture leads through the B2B buyer’s journey because they can help get your point across quickly. While some big-ticket B2C purchases have the same decision-making processes, the B2B consumer journey is often longer and may require more resources during the lead nurturing stage. Next, B2B purchases often involve a great deal of research, where the buyer spends more time looking up solutions and comparing options. Think of infographics as your allies to help you “Show, Don’t Tell” in getting your audience’s undivided attention.įrom the increase in ROI that your software generates to the trends of your industry, there’s a lot of data that B2B marketers need to share with their customers, and infographics continue to be a great way to tell a story and visualize data. Understandably, a B2B marketer would have to present facts, figures, and trends to the B2B consumer.įor these reasons, infographics tend to shine in B2B marketing. When you’re promoting a product or services to businesses, you’re appealing to their logic instead of the usual “appeal to emotions” in B2C. Why use infographics in B2B marketingīefore diving into the best practices for business-to-business infographics, it’s helpful to understand B2B and B2C marketing differences. This guide will walk you through infographic ideas, best practices, and templates to create engaging (not dry and too technical!) visual content for your next B2B campaigns. Whether you’re the marketing director or chief content officer of a B2B brand, don’t be discouraged. Products and services can be too complex and filled with jargon, making them difficult to market.Īccording to a B2B marketers survey in 2020, some of the biggest obstacles in B2B marketing include uncooperative coworkers from other departments, stockholder interference, and lack of resources (time and money!) to put their content marketing plans to action. From legal to cloud engineering to manufacturing, creating B2B content can feel unsexy and less creative for a marketer.
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